XO 2 - OLPC Second Generation Laptop

Nicholas Negrponte unveiled the design of the next laptop computer that will be the future sub $100 computer designed to bring affordable computers to developing countries. With it's first computer, the project did not quite achieve its goal of developing a computer that could be produced for under $100, but they have at least made significant progress. As part of the process they designed a laptop computer that completely rethought the engineering of the typical laptop, and produced a computer that is far more energy efficient, robust and usable in more difficult lighting conditions. The innovation that they brought will no doubt impact not only on the children it is intended for, but will surely have implications on the laptop industry as a whole.

Based on the learnings made so far, the One Lap Top Per Child project have decided to take a different approach for their next computer. This time they are not 'improving' an existing product, they are inventing a completely new one. The device is half the size of the original, and consists of two flat panel screens. Looking like a digital book, the device can be used in a variety of ways; Held vertically like a book; Placed flat like a tablet; Or like a traditional laptop, where the lower touch sensitive screen can be used as a keyboard. The device will naturally benefit from advances in new technology and the inevitable lowering of production costs, so that the device will be able to be produced for $75 (or at least closer to the original psychologically important price point of $100).

Also to note is the repeat of the chance to get your hands on the original computer, by buying two and having the second donated to a child in a developing country. This is due to launch in August. I am not going to let that opportunity pass by, as this computer is not only cheap and useful, and would make a great computer for my son, but it will surely go down in computer history.

Interestingly, being a not for profit programme, they have taken the 'un Applelike' approach of revealing the design, two years ahead of production, with the aim that people actively adopt the thinking of their device. Therefor, the project and the public as a whole will benefit for development in this type of devise, ensuring a further reaching improvement than if they had been secretive. This is pretty revolutionary thinking, but I have another theory...As we all wait for Apple to launch their latest version of the iPhone, there are also rumors that they will also be introducing a new portable web device. I would not be surprised to find out that their devise is not dissimilar to this one. Maybe OLPC wanted to trump Apple?

What Do People Think About Your Brand?

This is pretty fun/interesting. A site where you can both browse tag clouds of perception of consumer opinion of brands. Site visitors to Brand Tag are the generators of the opinion, so I do not know how indicative of general opinion the info would be, but interesting none the less.

Go to the homepage, where you will be confronted with a random brand logo, to which you are asked to submit the first word that comes into your head. Select the rather confusing link 'whatever it is they say a brand is' link to browse the brands that have been tagged.

Diesel Launches Radio Station

Diesel UK are the first brand to have an official radio station. Broadcasting for the coming month, on 87.7 FM in the London area the station has some amazing DJ's and artist lined up, as well as featuring music from the unsigned Diesel:U:Music community.

Tune in live online at Diesel:U:Music.

There is a live video stream (streaming above!) on Yahoo live, where you can see the studio and participate in the programming, and chat with DJ's and guests.

Interactive Window In Diesel Milan Store

I just got back from Milan where together with Nanika we have completed the installation of an interactive window. The first phase of the installation is currently running, and comprises of two interactive sequences. Passers by can see their images ripple out infront of them across the two large screens that fill the window. The screens show the past second or so of time as series of frames captured by a hidden camera. The result is hypnotic. By approaching the camera and moving about in front of it you can create wonderful rippling patterns that oscolate down the screen. The window echoes the life of the facing square as it is affected by the herding tourists and locals. We will be updating the installation with new interactive experiences over the coming month. Check out the video below.