Steve Jobs Interview

Interesting interview with Steve Jobs in Forbes this month. On marketing consultants...

"It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. ... "So you can't go out and ask people, you know, what the next big [thing.] There's a great quote by Henry Ford, right? He said, 'If I'd have asked my customers what they wanted, they would have told me "A faster horse." ' "

Quote - Rob Nilsson

I read this quote from Rob Nilsson in an interview with RES magazine, and really like it.

"I sometimes know what I am doing. But do I know what I am doing? I hope not, because then I'd start doing it on purpose, instead of with purpose."

Rob Nilsson is a Sanfrancisco based director of direct action films. Visit his site here .