The new BMW Museum in Munich, home to the company’s 90-year history, opened last month and has carefully combined architecture and exhibition design, focusing particularly on new media.
ART+COM media installations set the museum’s architecture in motion, creating a unique dynamic for exhibits and content. Along with atelier brückner, Stuttgart (architecture and exhibition design) and Intégral Ruedi Baur, Zurich (graphic design and visual identity), ART+COM has created a contemporary take on Schwanzer’s original exhibition concept of “the road in converted space”. Media installations literally set the museum’s seven themed buildings, 25 exhibition rooms and 125 exhibits in motion.
One kinetic sculpture uses 714 metal balls that move vertically along barely visible thread to reveal forms and planes. Seemingly weightless sculpture moves through a cycle of free abstractions and typical BMW vehicle forms to create a beautiful and magical effect. See the videos below.
The BWM Museum is open to the public from 21 June 2008.
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