Expect queues outside Diesel stores on Friday 10th October if the rumor of €30 Diesel denim jeans turns out to be true. Recently several sites (Denim Blog, Set Your Style) have commented on the 'Dirty Thirty' rumor but until now there have been no images of the product (click image for hi-res version, more images below the fold).
Images posted to denim fan site Honest Forum show a new product that features a unique wash, custom details including 1978 leg stitching, and commemorative 'Dirty Thirty' patch, that would appear to be the jeans in question. According to SassyBella the denim is to be priced at €30, mirroring the brands 30 years (and making them finally affordable for me!). No official announcement from Diesel has been made, but an email and leaked URL on Diesel.com which has been circulating online among friends of people working for Diesel details the participating stores and draws reference to the 'special' price point, indicating that the rumor will prove to be true. Other than the absurdly cheap price, the product will apparently only be available for one day only (Friday 10th October), which would make this one 'limited edition' product that will be truly collectable.
I hope that they will also be for sale on the Diesel Online store as I don't live anywhere near any of the stores in question.
If this aspect of Diesel's birthday celebrations has not yet been officially announced, the fact that Diesel are having a worldwide party has certainly not gone unnoticed as their SFW viral video has already been seen 3 million times in less than a week. Tickets to the event are still available from Diesel.