Friday, February 16, 2007

Brio Network Toys

Brio's new Network range brings the line of traditionally classic wooden toys more upto date. Retaining the clean and high quality design, the new wooden toys have a more hi tech subject than their more classically themed train and farm yard predecessors. Appealing to the computer generation, the collection introduces computer themed characters, such as viruses, CD burners and characters that deliver emails. The toys retain their low tech and durable appeal and work much as the traditional counterparts, but have some interactive features when some pieces are placed near other components.

The site is also an example of very good web design. Essentially a slick catalogue style presentation, the site features impecable integration of 3D animated video. The site was made by Swedish agency, FarFar, who also created memory stick gadgets from the collection - which I think are almost more desirable than the toys themselves!

Visit the site