Burger King - Eat Like A Snake

Following on from the Diesel viral campaign for Freezy Sneakers, here is another example of how odd videos can be remarkably addictive and how strangeness has a very important part in advertising online. Here a man slithers across a Burger King restaurant floor and swallows hole someone elses burger, as if he were a snake. I am not sure what is more odd. The snake-like way he swallows the burger, or the repulsive thoughts of actually getting down and lying on the floor of a fast food restaurant!