Tuesday, March 20, 2007

Audi TT Viral Video by Universal Everything

This is a really beautiful animation created by Univeral Everything for Audi Australia to announce the launch of the new Audi TT. It is wonderful in the fact that it does not actually show the car itself, but through the abstract and fresh modern elements the video really conveys the sleek and aerodynamic car design and leaves people wanting to actually see the car. The particles were actually generated by a specially created softwear to dynamically recreate a simulation of a wind tunnel. I am not sure that it lives upto its viral name, but it is certainly a stunning piece. The animation is too long in my opinion with the final part dragging on. The particles may have been better off forming the famous rings that make up the Audi logo. Check out more work by Univeral Everything here.