Online Advertising Investment Increases By 41%

The BBC reports today that while advertising spend in 2006 suffered as a whole, investment in online advertising over the same period increased by 41%.

TV advertising itself experienced a 4.7% fall in spending to £3.9bn.

The report added that online advertising actually grabbed a record market share of 12.4% in the second half of 2006, as expenditure topped £1.098bn.

UK's online ad market share is almost double the global average of 5.8%, the report added.

Recruitment spent the most on web advertising - increasing expenditure by 2.7% - followed by finance and technology.

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