Wednesday, October 17, 2007

Diesel's Viral Dance Disco Lesson with Aarlf Smarks



The last time I heard viral and feet mentioned in the same sentence I had to buy some cream for athletes foot. This time thankfully it is a lot more fun than a fungal infection.

Diesel’s latest online campaign for their Freezy Sneaker shoes takes a 1970’s video of a Finnish Disco Celebrity, mashed up to promote a new sneaker design, that is decidedly 80’s. Try and make sense of that.

Don’t blame it on the sunshine. Don’t blame it on the moonlight. Don’t blame it on the good times. Don’t even blame it on the boogie. Blame it on Aarlf Smaks, This native Finnish disco dancemeister was ‘THE’ man that any self respecting disco-goer aspired to be like, and is single handedly to blame for the way your dad deploys those sexy moves on the dance floor (the ones that obviously got your Mum so hot all those years back). So maybe, just maybe, he is in a strange way responsible for your being born?

While part of the emerging trend of video remixing, in this case the remix and music was created by Hexostatic - Diesel’s choice of Aarlf Smaks to promote their new Freezy Sneakers pokes a big glittery finger in the eye of the current trend of big name celebrity product endorsement. That said, if this campaign video goes viral Aarlf may just may get again?

I remember being shown the original film by an old Finnish colleague of mine, and it made me laugh so much at the time. I am glad that some how Diesel have been able to bring this video into a piece of communication.

Oh yeah, I hope it has a viral effect, rather than a fungal effect, but either way it still makes my feet itch for some reason.

6 comments:

Anonymous said...

His name is actually Aarlf Smaks. Please could you amend this mistake for legal purposes

Teal said...

This is bullsh*t.

Anonymous said...

His name happens to be Åke Blomqvist.Is this Aarlf Smaks just Diesel's advertisement gimmick to get some people to talk about it, i don't know. But seems to be working on me ;P

Anonymous said...

his name isn't aarlf smaks, it's åke blomqvist. i happen to know this guy, like FO REAL.

Anonymous said...

lol legal purposes

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