Thursday, October 04, 2007

Human After All - Diesel Fall Winter 07 Campaign

It commonly felt that we are moving towards a future where technology rules the day and will make everones lives perfect, and there is an increasing fascination with technology and predicting how it will change our lives for the better. The current Diesel campaign takes a wry look at this imagined future and suggests otherwise...maybe the technology will be better (or not as the case maybe), but where there are humans involved, there will always be room for the strapline states, we are only 'Human Afterall'. Be it human error or emotional, the future is a place where man is still man, and technology will take second place to the human condition.

Where there's transport, there are sure to be breakdowns. Kids that break your clone's capsule, rather than just the window that usually gets smashed. Do you really think that assembling your teleport cabnet from Ikea in 100 years time is going to be any easier than the KLIMPT desk you struggled with last year? See below some images from the campaign, that I am glad to have participated in the creation of.

See here some images from the campaign, and read on for more about the viral videos of the campaign.

The campaign is also being taken online with a series of viral videos that show that our relationship with technology may not be that different - with the guy who has to stumble out of his future home pod to go to the pharmacy for condoms and falls fail to his crashed voice recognition security door, leaving his hot date waiting inside. Another illustrates the possible dangers when using what will be no doubt the latest iPhone in the year 2050.


Voice Recognition

Space Dinner

This season has had a distinctly futuristic tone to it - with a spectacular holographic fashion show (watch it here), and the introduction of Diesel's Sister Yes shades that have integrated camera, phone, GPS maps, video playback...oh and can see into the future??? I kid you not...check out the shades here.

The Shades With Integrated Phone & Personal Assistant

The Holographic Show