Friday, October 12, 2007

Pet Shop Boys 'Integral' Video Features QR Tags

The new video from Pet Shop boys is such an intellegent and witty comment on the Big Brother society we are building around us. Containing QR tags that link to online articles about privacy and rights, the actual aesthetic of the video is based on these little digital bar code devices. Ironically the look is very remenicent of the 80's computer game aesthetic that is having such a revival, yet in this case it is actually something very much about now.

Thanks to Martina for sending me this.