The way people spend their free time is set to change yet again. The internet has rapidly been eating into into both the hours we don't send at work (as well as those that we do), taking more and more time away from the time we used to spend watching TV. Well, TV is just not quite ready to be cast aside so easily, and more than going down with a fight, it is seeing a rapid reincarnation. Most of my English friends spend their time online watching the BBC iPlayer, and now I am sure my friends in the US will have an equally time consuming distraction as the IMDB site launches its new free TV show and film service.
The IMDB (Internet Movie Database), is set to offer movies and TV programs for free. Amazon that owns the site has started to offer a range of movies as well as popular series such as Lost. New episodes from TV series that have not yet even been broadcast on TV, including the new Knight Rider series will be offered for free. Shows will include advertising, but should the film not be available, or should viewers want an ad-free experience an alternative film will be suggested that can be downloaded from Amazons video on demand digital rental site.
So, Amazon, a pioneering online success story and true company of the digital age has already shown that it is having to move to avoid it's business model coming under threat. Rather than deny the inevitable, and try to protect its online sales and rentals, by offering content for free, they will integrate an ad revenue model, which ultimately will lead to increase online sales from users that are willing to pay for enhanced and ad free content.
Amazon are clearly targeting being both 'the destination' online to buy content and to own the best sites about the content they are selling. They also recently launched SoundUnwound a new site that they want to become the 'Wikipedia' of music and bands.
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