Apple today presented a revised line of iPods in a special press event in San Francisco. The iPod shuffle and classic iPod received only minor changes, while the iPod touch received a minor design upgrade making it thinner and with a curved iPhone like back.
The biggest changes announced were to the iPod Nano line that is the thinnest iPod Apple have ever made. It returns to a similar, vertical design of the earlier 2nd generation Nano, returning to a screen format that would allow it to share some applications available to the iPhone and iPod touch, with particular focus on games, in order to increase potential sales on the already successful Apps store. The Nano does not benefit from a touch screen, but does have a newly added accelerometer, to add more fun navigation of songs and albums. Simply shake the iPod and it will produce a different shuffle of songs.
All of the iPods are cheaper than their predecessors, and with larger capaicity storage, with Apple hoping to captitalise on the sale of content to the devices from the iTunes store. It was the store that also got an upgrade with support for High Definition TV shows, a new way of displaying albums, and a neat functionality that enables iTunes to build automatic playlists of similar music. The software can analyze the songs in your library and recommend other similar songs in your library or even recommend new songs from the iTunes store. This 'Genius' playlist is described like having the worlds best DJ in your iPod. In fact the iPod touch and Nano's actually come with the functionality built into them.
Always looking for more ways to increase the sale of songs, this new function is sure to prove fun and useful for users, as well as helping generate more sales. Though Apple still seem to be missing out on many other social media ideas that could really take iTunes to the next level.
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