Agent Provocateur, has completely revamped their website. It is not the most difficult thing to draw attention to, when you have the opportunity to legitimately show your product on scantily clad young models, but gent Provocateur do it with class and attitude in every area. They are leaders when it comes to innovating with video online, and are no newbies to video on their site. This time however they have the luxury of the web catching up with their ideas. The new x-rated style site delivers an emersive video experience. The erotic and dark theme has a combined look and feel of vintage horror and cult erotic movies - See end of this post for video. Sexy full screen action which also features an equally kitsch soundtrack.
The interactive video invites visitors to create their own path through the erotic story, and eventually decide the fate of the stories ‘Young Virgin’ protagonist. The main print campaign image also contains a hidden secret mystery to be solved. After a well made and evocative brand building experience there is a stylish online store to capitalise on all the visitors the site will have provoked.
The leading luxury lingerie brand is clearly investing heavily in online, and the site reflects and increased focus on the web, aimed at capitalising on the huge success of online sales through their site.
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