The Urban Survival Vehicle - Fiat 500 by Diesel

Not only powered by a Diesel engine, but also by the Italian denim and fashion brand of the same name. The special edition Fiat 500 by Diesel has been created by Fiat and Diesel's respective design teams. Their Urban Survival Vehicle concept is designed to navigate the busy city with added personality and style.

Thanks to it’s rivets and chrome air-vent details on the rear, nose and door pillars the military chic styling gives the cult car an added toughness. While Diesel branding is subtle, the car included many exclusive design modifications that add attitude and distinct Diesel design and fashion attitude. Diesel’s famous Mohican ‘Only The Brave’ logo is found on the 16” inch alloy wheels and chrome gear shift. The driver and passenger are greeted with the ‘For Successful Living’ claim moulded into the door sill. The tachometer and dials have been redesigned to look similar to Diesel’s distinctive watches, and even the stitching of the leather and fabric interior recalls details from denim jeans. Proving that the Diesel 500 is an exercise in attention to detail and not merely a cross branded rebadging, as has become the trend.

The car will be made available initially only online before Christmas 2008, before reaching showrooms early next year. Availablein a range of fuel efficient engine configurations, (1.2 69 bhp, 1.3 Multijet 75 bhp with DPF and 1.4 16v 100 bhp) and bronze and black colour options the car will be priced from €15,000 - €17,000.